DANIMÁS
→ Danimás is a luxury performance and lifestyle brand for women, founded by entrepreneur and bodybuilder Dany Garcia. It offers a new category of "luxury strength essentials" that merge craftsmanship, functionality, and style for women who train with intention and ambition.
THE CLIENT
→ For Danimas, we approached fitness not as content—but as cinema. The debut Icon products were introduced through a multi-medium shoot using 35mm film camera, cinema cameras, and still photography, supported by custom-built sets. Every frame was treated like a scene, every movement intentional—capturing strength, precision, and luxury in motion.
THE APPROACH
→ The shoot produced a high-volume, high-quality content library, including 100+ stills and multiple video assets designed for launch, editorial, and long-term brand use. The project also became a proving ground—strengthening our cross-format production pipeline and yielding key learnings in set design, movement, and cinematic product storytelling.
THE OUTCOME
CREDITS
DEVELOPMENT
PRINCIPAL PHOTOGRAPHY
POST-PRODUCTION
→ Sons Of Summer
→ Sons Of Summer
→ Sons Of Summer